Inside the “Inspired to do More” Campaign
February 4, 2025 — The power of "and" not "or" is at the heart of the Marist experience.
You can be a top athlete and scholar. Immerse yourself in research and hands-on learning. Seek inspiration in New York City and Florence (and over 70 other study abroad programs).
Giving students access to more is what a Marist education is all about, and the university’s new marketing and storytelling campaign leans heavily into sharing those personal stories from students, alumni, faculty, and staff.
“The goal of this new campaign is to better elevate the Marist story and help spread our name far and wide as we raise the stature and prestige of a Marist education,” said Daryl Richard, Vice President of Communications and Marketing at Marist. “And there’s no better way to do that than through a human-centered storytelling approach that brings to life each individual’s own unique Marist story.”
Nearly 60 students, faculty, and staff participated in the filming and production of a new 60-second commercial, and 10 students enrolled in a semester-long class last spring to help pour through research and worked alongside the Office of Communications and Marketing to develop the new campaign messaging and creative.
The tag line — “Inspired to do More” — was born out of that class. The word “inspiration” was the most commonly used word by students and alumni in the research conducted when asked to reflect upon how they felt during their time at Marist; inspiration driven by both the campus’ physical beauty and the supportive community they experienced.
The word “more” ties directly to the concept of “and” not “or” that is central to the campaign and describes the many dimensions of a student’s Marist experience made possible because we are a university that promotes mixing and matching of all forms of living, learning, and global discovery.
“The way this campaign was created is a great example of how experiential learning exists in all forms of teaching and working here at Marist,” said Richard. “I’m really eager to start sharing it on a national and even international scale. Our Red Foxes have such impressive stories to share, and I’m confident as others hear and watch their stories they’ll be eager to learn more about Marist.”
